Bringing a legend bang up to date

We're big fans of music here at AIMS so were thrilled to be involved in the re-launch of Bass Generator Records, redesigning their website to mark the iconic label's 20th anniversary. Our new site is loaded with functionality and features a CMS, integrated social media and the label's own radio station. This allows our client to keep the content fresh and engaging, giving fans good reason to keep coming back.

Working as the label's digital partner on an ongoing basis, we'll also be using email marketing to communicate new releases and exclusive content to fans. The result? A greater online presence for the label and a richer experience for the fans.